Flower farms thrive in Colombia in large part because of the country’s high altitude — a characteristic that, as it turns out, also helped create...
Wholesalers say the key to a successful Petal It Forward lies in solid preparation. No one knows that better than the Bill Doran Company, a...
A groundbreaking research fund that has supported scientific innovation in the floral industry for nearly three decades is getting a boost in its...
Summer means it’s election season at the Society of American Florists. Voting members received an election ballot via email on Friday, July 19 to...
The Society of American Florists will unveil its new strategic plan this September during SAF Amelia Island 2019, the association’s annual...
It’s not just retail florists, growers and wholesalers who participate in Petal It Forward. Suppliers also spread goodwill in their local...
You’ve likely already read the news that experts say another 12,000 national retail stores will close in the U.S. this year — a bleak-sounding...
Think the Society of American Florists’ Petal It Forward is “only” about retailers? The big-hearted outreach also provides a chance for those floral...
Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and...
Floral industry members hear about the positive effects of flowers on customers’ lives all the time:“They brightened my day! They made me feel...
Partnering with other groups, whether within or outside the floral industry, could give your Oct. 23 Petal It Forward event an extra power boost,...
School is out, temps are up, and people are looking for inside activities. One Pennsylvania flower shop has found a way to turn these seasonal...
The Society of American Florists will celebrate the longevity of three floral industry businesses with the SAF Century Award during SAF Amelia...
This time of year, many Americans are focused on barbecues, pool time and fireworks, but for hundreds of floral industry members, the Fourth of July...
If you’ve called, emailed or stopped by the Society of American Florists’ headquarters in Alexandria, Virginia, sometime in the past 18 years,...