A series of tweets issued by President Trump over the weekend added more uncertainty to trade talks between the United States and China. On May 5,...
Industry Celebrates Life of Arlene Sorensen, AAF (1932-2019)
Family and friends of Arlene Louise Sorensen, AAF, 87, gathered yesterday in Lincoln, Nebraska, to honor the life of a woman who devoted her life to...
TJ Maxx to Pull Negative Mother’s Day Commercial
One of the largest clothing retailers in the country has promised to remove a Mother’s Day TV commercial after hearing from the Society of American...
National Companies, Retail Federation Expect Strong Mother’s Day
Mother’s Day 2019 has the potential to be a major retail event, according to predictions from national companies in the floral...
Founding Voice of ‘Modern WF&FSA’ Passes Away
A woman credited with helping to lay the foundation for an independent Wholesale Florist & Florist Supplier Association died last month after a...
SAF’s #StressLess Tour Fuels Social Media Engagement
Three weeks after teams of ambassadors representing the Society of American Florists stormed the west coast in a vintage VW Bus (“The Flower Power...
Millennial Florist Shares Instagram Tips for Mother’s Day
With more than one billion users — many of them in the 18- to 34-year-old demographic — Instagram is a primo place to promote Mother’s Day if you...
New York Times Op-Ed Calls Gardens ‘Essential to the Creative Process’
Looking for some meaningful content for your social media platforms this week? The New York Times recently published a moving op-ed on the powerful,...
New Hortica Head Talks Challenges, Opportunities
When Tim Noble took over as president of Hortica at the beginning of the year, it marked a significant change in company leadership. He succeeded...
Major Media Coverage Touts Flowers’ Stress-Busting Powers
Earlier this month, a team of ambassadors representing the Society of American Florists trekked through the Pacific Northwest in a vintage-style van...
SEO Pro Dishes Tips on Mother’s Day Best Practices
As you and your team prep for Mother’s Day, you may be brainstorming ways to drive more traffic to your site. Should you hire an outside party to...
National Group Predicts Uptick in Easter Spending
When Americans who observe Easter celebrate this weekend, one group is expected to be especially enthusiastic: Those under 35. That’s according to...
Kansas Florist Partners with Local Artists to Drive Up Foot Traffic
Five years ago, Peggy and Wayne DeBey, AIFD, were facing the kinds of problems familiar to many small retail flower shops: Fewer people were coming...
SAF Coordinates with Lawmakers’ Offices on Research Funding, Statistics
Weeks after dozens of growers, wholesalers, suppliers and retailers traveled to Washington, D.C., for the Society of American Florists’...
Texas Florist Partners with Restaurant Chain to Create ‘Croissant Corsage’
A Dallas flower shop has earned national attention for playing along in a silly and, well, rather buttery prom promotion. Cheddars Scratch Kitchen,...