The U.S. Department of Agriculture posted a final rule May 14 on biotech regulations that would allow the floral industry to innovate more...
Graduations will look a little different this year with the evolving COVID-19 pandemic. But that means florists have new and different marketing...
Now that Mother’s Day is over, floral industry members are turning their attention to traditional spring/summer milestones that could be...
Days after leading a Society of American Florists webinar on generating media buzz, Jackie Levine found herself giving interview after interview...
The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict...
You made it through a most unusual Mother’s Day. Congratulations! But have you and your team documented what went right and what you learned? A...
As COVID-19 continues to affect the balance sheet of floral industry businesses, SAF reached out to Congressional leadership this week to highlight...
While most of the world has hit pause the past two months, one industry has plugged along, full steam ahead: the news. Knowing this, Jackie Levine,...
To drive sales during this period of chaos and confusion, it’s key to embrace a variety of tactics — including those that occur offline. During a...
Americans are watching significantly more television during the crisis: an average of 41 hours during the last week of March, compared with 33 hours...
On the heels of hosting eight weeks of webinars about persevering through the COVID-19 pandemic, Society of American Florists CEO Kate Penn appeared...
About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said...
Now that the Valentine’s Day rush is over, the Society of American Florists has compiled six stellar holiday ideas from the association’s members...
Mother’s Day 2019 proved to be another strong holiday for the floral industry, with 62 percent of retailer respondents to a Society of American...
By May 8, some 30 U.S. states and territories will no longer have stay-at-home orders — a count that includes those areas that never instituted a...