Are you struggling with hiring and retaining talent? Do you value peer to peer connection? Do you need a “help-line” for all the changes you’re...
The New Year presents the opportunity to grow from past mistakes and push yourself with new goals. What better goal for your business than to...
Now that the trees and wreaths have come down and the New Year’s confetti has been swept away, it’s time to jump on Valentine’s Day prep. This year,...
Millennials and Gen Z usually take the spotlight as the market segment that’s driving houseplant sales. While this group is definitely interested in...
Saturday saw the return of floats elaborately decorated with an abundance of flowers as they traveled down Colorado Boulevard in Pasadena,...
Ongoing labor shortages continue to impact retail florists as Valentine’s Day approaches—and the Society of American Florists is here to help with...
The floral industry lost many bright lights in the last year, including two SAF past presidents. If there are other floral industry member names and...
The floral industry experienced another extraordinary year. Business was booming amid shortages of staff and at times, flowers and supplies. Still,...
Rising costs. Stalled supply chains. Labor woes. Make sure Congress understands the impact of these challenges on your business. Join your peers at...
All is calm; all is bright. That’s the future we all crave and the mood the Pantone Color Institute struck with Veri Peri (Pantone 17-3938), a...
Soaring houseplant sales have the green industry excited. Are the climbing numbers here to stay, or is there a sales slow-down around the corner?...
Most florists are expecting holiday revenues to be up compared to last year but they worry that staffing and supply issues will limit sales,...
You’ve no doubt noticed a significant increase in your cost of goods sold. Reduced product availability and rising freight prices have wreaked havoc...
The holidays are a prime time for engagements, which means happy couples will soon be seeking wedding services from florists. The Society of...
The Society of American Florists has a full slate of events for 2022 that will help take your business to the next level, including the new Next Gen...