Most florists are expecting holiday revenues to be up compared to last year but they worry that staffing and supply issues will limit sales,...
You’ve no doubt noticed a significant increase in your cost of goods sold. Reduced product availability and rising freight prices have wreaked havoc...
The holidays are a prime time for engagements, which means happy couples will soon be seeking wedding services from florists. The Society of...
The Society of American Florists has a full slate of events for 2022 that will help take your business to the next level, including the new Next Gen...
Labor shortages, the ongoing uncertainties of the pandemic, and the challenges of an unreliable supply chain continue to weigh on florists and their...
Surrounded by cameras and dozens of flower arrangements outside the NBC studios in New York City, the Today Show’s Savannah Guthrie asked Starbright...
The Society of American Florists’ volunteer board of directors provides guidance for everything the organization does, from developing events (see...
Many people wouldn’t consider working several 10-hour days in a row doing physical labor — while only being paid in refreshments and appreciation —...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
The U.S. floral industry will soon have — for the first time — comprehensive data on domestic floriculture production and sales in all 50 states...
Mondays are hectic days for deliveries at Lee’s Flower and Card Shop. The Monday before Thanksgiving is especially busy, and co-owner Stacie Lee...
An eye-catching window display, standout customer care, and well thought out merchandising are still staples of the retail experience, some florists...
Need inspiration to jazz up your designs this winter? Consider proteas. Native to South Africa, this family of flowering plants has 73 genera and...
As the past two years have repeatedly proven, you cannot predict or dictate global events. But florists who’ve withstood the pandemic and its ripple...
The holiday season is in full swing, and the Society of American Florists has new social media and marketing materials to help you reach last-minute...