The Society of American Florists’ annual Petal It Forward goodwill imitative is just a week away! There are 516 floral businesses in 48 states,...
Among the reviews for Ashland Addison Florist is this 5-star review: “This was by far the easiest experience I've had ordering flowers remotely. The...
The fall season is in full swing with holidays such as Halloween (Oct. 31), Veterans Day (Nov. 11), Thanksgiving (Nov. 24) and Hanukkah (beginning...
Seed Your Future’s Green Career Week, held Oct. 3 to 7, gave professionals in the floriculture and horticulture industries an opportunity to speak...
You’ve planned a fall-themed workshop with an eye-popping project customers will love to take advantage of the season. But what’s your plan to get...
Bella Florals and More took on several feet of water as storm surge from Hurricane Ian swept over Marco Island in Florida last week. Videos by store...
The boom years for blooms may be coming to end — at least for now. After two years of strong sales, some florists are seeing fewer transactions...
Social media is about connections, building community and creating excitement. These elements go hand in hand with the Society of American Florists’...
Want to introduce your business and services to new customers, elevate your brand in the community — and bring in extra foot traffic at the same...
Science has proven that flowers make people happy, and hopefully your business is plans to spread the power of flowers on Oct. 19 with the Society...
Davonna Lowry still isn’t sure how the media ended up covering her shop’s participation in the Society of American Florists’ 2019 Petal It Forward...
At Arizona Family Florist, employees are challenged to perform random acts of kindness, treated to massage breaks during busy times and have monthly...
Bruce Wright, who had one of the floral industry’s most recognized bylines, died of cancer September 16. He was 67. Wright spent nearly 40 years...
Petal It Forward is known as the Society of American Florists’ annual feel-good initiative that spreads the power of flowers, but the event is also...
The winter holidays are almost here, and it’s never too early to think about how you will you display your merchandise to inspire shoppers. In the...