‘Zelmira’, a salmon Oriental Hybrid lily presented by Oregon Flowers, charmed judges with its vibrant (and in demand) coloring, perfect foliage, and...
Kelsey Thompson, AIFD, owner and head designer at Bloom Floral & Home Studio in Algona, Iowa, won the 53rd annual Sylvia Cup Design Competition...
The Society of American Florists' annual feel-good initiative, Petal It Forward, is a great marketing tool for floral businesses that helps...
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power...
A small, family-owned grower, importer and distributor that used employee-driven marketing, YouTube and other unconventional means to grow into an...
Designing your shop’s displays takes time, creativity and inspiration. Becky Hillis, director of visual merchandising at Accent Decor, tackles...
On the heels of two extraordinary years that brought double digit profits — as well as unprecedented challenges — a growing, fortified floral...
Your business’s social media channels offer a new way to sell to customers and build brand awareness with the next generation of customers...
Missing out on SAF Orlando 2022, the Society of American Florists’ 137th annual convention this week but craving some education? SAF has on-demand...
Headed to SAF Orlando 2022 next week? Brush up on your social media skills with resources from the Society of American Florists so you can share the...
Dozens of agriculture, floriculture and horticulture companies nationwide will connect with high school students in October to showcase careers...
Encouraged by favorable results from CalFlowers’ marketing campaign, “Flowers. Self Care Made Easy,” which promoted the benefits of flowers, a...
Many trends come and go, but the plant craze, several years old, is holding steady as Americans recognize houseplants’ calming qualities. It...
Denise Jefferies is back in the flower business after selling her Connecticut flower shop in 2008 and taking 11 years off. Now owner of Bella...
If your social media strategy isn’t generating engagement and, ultimately, sales, then you have yet to tap into its potential — and a growing trend....