When Chris Drummond, AAF, PFCI, talks with florists, wholesalers and flower growers, everyone lists labor in their top three challenges “without...
Try This ‘Priceless Investment’ in Your Employees
After losing some employees to retirement and replacing them with young talent, Dave Legge, president of Denver Wholesale Florists, saw the Society...
‘White Glove’ Service That Drives Loyalty
Sure, South Florals’ products are dreamy — high-end blossoms expertly arranged by talented designers. But what really drives repeat business for the...
Marketing Pros: Time to Show Off
A floral distributor that put its employees front and center in company marketing. A television show about cut flowers. A retailer that created a...
Business in 2022 was ‘Good,’ But Uncertainty Abounds for 2023
Business in 2022 was good for the majority of floral businesses across all segments of the industry — but even on the heels of a good year and a...
SAF’s Advocacy Priorities: Preserve Agriculture’s Workforce
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
4 Ways to Drive Sales for International Women’s Day
International Women’s Day is March 8 and this year the theme is #EmbraceEquity, focusing on raising awareness about discrimination and taking action...
SAF Promotes Industry in Valentine’s Day Media Coverage
The media loves to find new angles for its annual coverage of Valentine’s Day, and this year many news outlets honed in on the rising cost of...
IPSOS: Valentine’s Day Flower Purchases Hit 10-Year High
American consumers under pressure from inflation still sought out flowers and plants for Valentine’s Day gifts — and in a big way. The number of...
SAF’s Advocacy Priorities: Protect Floriculture Research Funding Increase
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. Which issues are...
Member Spotlight: Lindsay Irwin of Bitterroot Flower Shop in Missoula, Montana
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Succession Planning: Transitioning an Employee to Ownership
Jenny Behlings, AAF, AIFD, PFCI first began thinking about a successor for her Custer, South Dakota business when she started it 35 years ago....
Bring Industry Priorities to Washington
Preserving a hard-fought increase in floriculture research funding dollars. Price certainty for fresh floral...
Florists Take to Airwaves to Promote Flowers
Media coverage of Valentine’s Day again took aim at the rising cost of flowers, but members of the Society of...
Negative Publicity Roundup: Undergarment Company Apologizes, Removes Social Post
In the week before Valentine’s Day, women’s undergarment retailer Hanky Panky removed its flower-bashing social media ad and sent the Society of...