SAF members met with 11 congressional offices April 14 to discuss floriculture’s priorities. From left to right, James Santoli of Jet Fresh Flower...
SAF’s Floriculture Priorities Advance on Capitol Hill
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Floral Industry News
Negative Publicity Watch: SAF Pushback Prompts Headline Change
SAF reached out to 13 companies and one media outlet that bashed flowers to promote Mother’s Day gifts. One of the nation’s largest lifestyle...
Is National Marketing Changing Floral Buying Habits?
That Flower Feeling last fall launched its second campaign, “Just Add Flowers,” to highlight the joy of giving and receiving flowers. In this...
Rising Costs and Changing Customers Push Floral Businesses to Adapt
The floral industry is facing mounting pressure from nearly every direction: higher operating costs, changing consumer behavior, labor...
Transform Your Shop into a Retail Experience
At Petals and Pages in Custer, South Dakota, Carrie Moore, AAF, PFCI, SDCF, blends books, blooms and thoughtfully selected gifts — like cozy coffee...
Ask Aster: How do I remarket to Mother’s Day buyers this summer?
Wondering how to use Mother’s Day sales data to improve next year? Want to improve customer loyalty for better summer sales? Or concerned about cash...
Could Your Idea Win the Industry’s Biggest Marketing Honor?
Kennedy’s Flowers & Gifts received the 31st annual Marketer of the Year Award at SAF Phoenix 2025 for their refillable vase program....
Turn Industry Change Into Real Results at SAF Amelia Island 2026
SAF Phoenix 2025 set the bar high, with 98.4% of attendees rating it excellent or very good and 91% likely to return. Building on that success, SAF...
Ask Aster: What should I say when a customer asks for a discount?
Not sure how to respond when customers push for discounts? Looking to boost Mother’s Day pre-orders? Curious which AI tools...
National Marketers Lean into Familial Love with Mother’s Day Ads
Teleflora and FTD’s Mother’s Day ad campaigns spotlight the emotional realities of motherhood—pairing messages of reassurance with scenes of family...
Tariff Refunds Open, But Uncertainty Lingers
Floral importers are beginning — and in some cases struggling — to file for tariff refunds through a new federal portal, even as questions about the...
Florists Eye Mother’s Day with Cautious Optimism as Costs Climb
Retailers are heading into Mother’s Day 2026 with measured expectations: hopeful, but wary. According to the Society of American Florists’...
Industry Asked to Call Out Anti-Flower Ad Campaigns
SAF contacted these companies in past years regarding their messaging that diminishes flowers, encouraging them to promote their products on their...
Fight Fraud Before It Hits Your Bottom Line
That big, easy order? It might not be the win you think it is. Florists across the country are targets of sophisticated scams....
Mother’s Day Prep: Are You Leaving Revenue on the Table?
Customer service may be the most underused tool in the shop. Not the reactive kind — fixing late deliveries or remaking...