As more flower farms emerge across the country, florists have new opportunities to diversify their sourcing, strengthen...
Cultivate Connections with Local Flower Growers
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Floral Industry News
Summer Sales: Turn Christmas in July Into Holiday Success
Editor’s Note: Summer can be a challenging sales season for many florists, but it’s also a time when creativity pays off. In our Summer...
What Makes an Ownership Transition Succeed?
Acquisitions and ownership transitions are reshaping the floral industry as businesses look for new ways to grow, owners plan...
SAF Urges Trade Officials to Exempt Flowers from Proposed Tariffs
The Society of American Florists is urging federal trade officials to exclude cut flowers and unrooted plant cuttings from any tariffs that could...
SAF Members to Elect New Volunteer Leaders
It's time to elect the next group of Society of American Florists volunteer leaders — the individuals who help shape the association's priorities,...
Digital Defense: Turn ‘Near Me’ Searches Into Sales
Editor’s note: This article is part of the Digital Defense series, created in response to increasingly aggressive tactics by deceptive...
Ask Aster: Should I charge for wedding samples?
Looking for ways to communicate value, improve your online presence and make smarter business decisions? Try these questions on Aster, the Society...
Are You Leading the Change — or Chasing It?
Barry Gottlieb (left) and Mike Lee (right) will challenge attendees to think differently about leadership, change and the future at SAF Amelia...
Is Your Lack of Technology Costing You Sales?
If your flower shop is still relying on paper files, handwritten notes and memory to manage customer orders, it may be costing you more than you...
Summer Sales: Solve a Seasonal Challenge for Plant Parents
Editor’s Note: Summer can be a challenging sales season for many florists, but it’s also a time when creativity pays off. In our Summer...
New SAF Course Puts AI to Work Training Your Team
You already have the information needed to train new employees, but do you have a system to do...
The Cost of Flying Blind in Today’s Floral Market
Florists have never had access to more information about their businesses. Sales reports. Website analytics. Marketing dashboards. Customer...
Summer Sales: Create Experiences That Sell
Editor’s Note: Summer can be a challenging sales season for many florists, but it’s also a time when creativity pays off. In our Summer...
Turn Stress Into Success
When timelines slip and tensions rise, florists like Kaylee Stimmel (left) and Connie Butler of Botamer Florist & More rely on...
Turn Price Questions Into Value Conversations
Consumers still value flowers, but many are becoming more selective about their purchases. An Ipsos survey of consumers conducted for the Society of...