Continental Floral Greens is leasing Sun Valley Floral Farms and will continue to produce many varieties, including the "Spirit Series" ilex bred by...
Sun Valley’s Legacy Continues Under Continental Floral Greens
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Floral Industry News
Green Career Week Grows Relationships Between Floral Pros and Students
Last fall, Ball Horticulture Company sent five employees to a Chicago high school to talk about careers in the horticulture industry as part of the...
NYC Florist Creates Pop-Up Flower Shop for Actress Blake Lively
Actress Blake Lively, who stars as a florist in the blockbuster drama "It Ends with Us," stopped by Starbright Floral Design for a photo shoot after...
Jackie Lacey Wins 55th Annual Sylvia Cup Design Competition
Winner of the 55th annual Sylvia Cup Design Competition Jackie Lacey, AAF, AIFD, CFD, PFCI, with first-runner up Sharon Ivey AIFD, PFCI, AAF, CFD,...
Women in Floriculture Group Aims to Empower and Connect
More than 50 female floral professionals attended the kick-off event for the new group, Women in Floriculture, at SAF's annual convention in Miami...
Digital Power Up: Unleash the Power of Keywords
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
Tiger Lily Florist Wins SAF’s Marketer of the Year Award
Ann Stewart of Smithers Oasis and Amanda Jedlinsky of SAF presented Tiger Lily Florist owner Lisa Hays Holmes with SAF's 30th annual Marketer of the...
‘Manuela’ Delphinium Wins Outstanding Varieties Competition
'Manuela,' a double-petal delphinium grown by Vallefor, won "Best in Show" at SAF's Outstanding Varieties Competition. The Outstanding Varieties...
SAF to Induct 14 AAF and PFCI Honorees
More than a dozen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Seven...
SAF Chief Economist: Keep Long-Term Perspective Amid Market Fluctuations
SAF Chief Economist Charlie Hall, Ph.D., gave a keynote at SAF Miami 2024. Monday’s stock market crash shouldn’t worry floral businesses too much,...
Put Your Well-Being First With SAF’s New Personal Growth Courses
Industry veteran, author, and motivational speaker Barry Gottlieb partnered with SAF to bring SAF members a free course about personal growth. The...
Digital Power Up: Supercharge Your SEO With Social Smarts
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
Pressure to Push for Floriculture Research Funding Greater than Ever
Scott Blumenthal, general manager of Chrysal in Doral, Florida (left), and SAF President & Chair Oscar Fernandez, director of sales for Rio...
Get a Behind-the-Scenes Look at Miami Flower Importing and Production
Attendees of a past Next Gen LIVE! event toured USA Bouquet in Miami, where workers assemble bouquets. USA Bouquet is a stop at this year's optional...
2024 Floral Sales ‘Okay’, Up from 2019
After an “okay” first two quarters for the majority of floral businesses that responded to a survey by the Society of American Florists, uncertainty...