Florists — many of whom saw sluggish fall holiday sales — are strategizing to give December holiday sales a boost. In a survey by the Society of...
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember,...
We reviewed a year's worth of articles and chose 10 that highlight 2023's news and trends. SAF Advocacy Push Secures Additional $1 Million for...
Few things make floral professionals’ hearts sink like the sight of gray fuzzy growth on flower petals. Fortunately, new research has identified...
Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the fifth in a series appearing in SAF News Now about how to use AI...
Be willing to keep learning and growing — that’s the key for leaders to be able to address their biggest obstacles according to floral industry...
Do you have a customer who is a perfectionist? Or a colleague who is a people pleaser? Do you get anxious when people don't return emails? These...
About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year —...
Father’s Day is quickly approaching on June 18, and although it isn’t the typical flower giving holiday, men love to receive flowers for the same...
Anyone tasked with ordering ‘Playa Blanca’ or ‘Quicksand’ during the height of wedding season knows some roses can be as hard to come by as Taylor...
[mom_video type='vimeo' id='831924420' width='900' height='506']Exactly what is artificial intelligence, and how can it help floral pros? [gap...
Whether you’re conducting a post-mortem Mother’s Day analysis or planning how to boost summer sales, there is always room for a few more...
As Wendy Rockcastle left Talmage McLaurin’s 2023 Flower Trends Forecast presentation at the Society of American Florist’s annual convention last...
The U.S. floriculture industry saw a 4.2 percent increase in sales last year over 2021, while cut flower sales fell, as did the number of...
Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the fourth in a series appearing in SAF News Now about how to use...