The holiday shopping season officially kicked off last week, and consumers are ready to loosen their purse strings, according to market researchers....
Earlier this year, Swan Street Florist held a Barbie-themed giveaway on social media to celebrate the release of the Blockbuster movie. Things were...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Pantone’s 2024 Color of the Year, Peach Fuzz (Pantone 13-1023), exudes comfort and peace — and perfectly matches a shade that floral designers and...
The Society of American Florists is planning to take its federal advocacy work—and its annual legislative fly-in event, Congressional Action Days...
Florists — many of whom saw sluggish fall holiday sales — are strategizing to give December holiday sales a boost. In a survey by the Society of...
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember,...
We reviewed a year's worth of articles and chose 10 that highlight 2023's news and trends. SAF Advocacy Push Secures Additional $1 Million for...
Few things make floral professionals’ hearts sink like the sight of gray fuzzy growth on flower petals. Fortunately, new research has identified...
Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the fifth in a series appearing in SAF News Now about how to use AI...
Be willing to keep learning and growing — that’s the key for leaders to be able to address their biggest obstacles according to floral industry...
Do you have a customer who is a perfectionist? Or a colleague who is a people pleaser? Do you get anxious when people don't return emails? These...
About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year —...
Father’s Day is quickly approaching on June 18, and although it isn’t the typical flower giving holiday, men love to receive flowers for the same...
Anyone tasked with ordering ‘Playa Blanca’ or ‘Quicksand’ during the height of wedding season knows some roses can be as hard to come by as Taylor...