Inspirational. Practical. Exactly the information I needed. These are just some of the comments coming in days after SAF’s 1-Day Profit Blast in...
While many of the national publications’ coverage of the Valentine’s Day holiday was thorough, SAF responded to several groups that provided...
Valentine’s Day 2016 has come and gone and the good news may be cold comfort: At least, it’s over. A Sunday holiday, long weekend and — along the...
Feature stories that slammed Valentine’s Day flowers, followed by profiles of industrious florists making good on a busy, busy day, alongside...
There’s good news from Washington for floral industry members who care about first-rate flowers and plants, helping the green industry be globally...
When “The View” kicked off its Viewer Valentine Week series this week, flowers, professionally designed by a florist, were its first go-to gift...
DIY weddings? You know them well. But DIY funerals? For a certain, hip set in Los Angeles — and some high-profile publications — those are becoming...
Panthers? Broncos? Who cares! While football was the big draw for most of the millions who tuned into Sunday night’s Super Bowl, plenty of Monday...
Looking for a little last-minute fodder to share on social media — maybe a pop culture reference to nudge would-be Romeos into action? Why not...
A chain of spas with 1,085 franchise locations in the U.S. is sticking to negative messaging in the run-up to Valentine’s Day. On February 5, the...
Three cheers for positivity! This week three more companies responded to the Society of American Florists’ concerns about Valentine’s Day promotions...
Looking for a way to bounce back from a bummer of a Sunday Valentine's Day? It’s not too late to get in on the Petal It Forward love. Last week, the...
There’s still time to submit nominations for SAF’s Floriculture Hall of Fame and other prestigious awards — and for service-oriented members to...
The Teleflora territory sales manager for Maine, New Hampshire and Massachusetts has won the company’s Tom Butler Award for “Outstanding Service and...
A Sunday holiday. A three-day weekend. If you thought Valentine’s Day 2016 couldn’t get more stressful, think again: Some florists in Los Angeles...