Beyonce’s “Lemonade” isn’t the only video making waves and getting standing ovations from critics this week. A new Mother’s Day online ad from...
ESPN Changes Mother’s Day Promotion
Just two days after SAF asked ESPN to pull its Mother’s Day promotion that read “Forget flowers,” the global sports network responded — with a new...
SAF’s Lin Schmale Offers Lessons From An Industry Lobbyist
Around the same time that Greenhouse Grower was being launched, Lin Schmale was getting her start on Capitol Hill. Always interested in politics and...
Just in Time for July 4, Group Pushes American-Grown Flowers, Foliage
A group of U.S. flower growers and enthusiasts hopes to put forward a different kind of patriotic message on July 4: American-grown flowers and...
Companies Get Naughty — and Honest — for Mother’s Day
The creative agency Humanaut is taking an edgy approach to a traditionally staid holiday this year. Through a collaboration with Felt — a company...
Special Care for Special Day Cuts
Admit it. You’ve probably asked yourself this question: How long do wedding flowers really need to last? Two days? Three days, tops? While most...
SAF Alerts AmEx to Negative References in Local APW Promo
When a major corporation knocks flowers in the run-up to an observance meant to recognize hard-working employees, could it be anything other than a...
SAF Urges Companies to Reduce Negative Mother’s Day Advertising
Skip flowers on Mother’s Day? How about skipping the negative references instead? That was the message the Society of American Florists delivered...
SAF Lends Support for Funding Biotech Education
The Society of American Florists recently joined with dozens of other groups to help ensure the government has the resources to better inform the...
SAF Advocates for White House Conference on Small Business
The Society of American Florists is working with a coalition of other trade associations to introduce a bill later this spring that would create a...
Colombia Makes Air Route Inroads into Asia
On April 25, a 90-ton shipment of Colombian flowers took off from Bogota's El Dorado airport bound for stopovers in Tokyo and Seoul to begin to make...
Floral Company Investigates Short Cut in the Design Room
Give stems a good (clean) cut before you start processing them in your store. Though not every florist follows this advice religiously — in many...
Petal It Forward and Save $50 on IFE Registration
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Back at the Shop, Florists Put Ideas Gleaned in Cincinnati to Work
Nearly 70 floral industry members from 17 states and Canada gathered for SAF’s lightning-fast, info-packed 1-Day Profit Blast, held April 16 in...
Gardens America Celebrates 40 Years
On April 28, 2016, Gardens America, the exclusive distributor of the Jardines de los Andes brand in the US, will celebrate its 40th year of...