Asking Congress to keep flowers affordable, protect floriculture’s workforce and invest in floral research is what 119 retailers, growers,...
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big...
One of the country’s most famous hosts has given her seal of approval to a series of dinners that celebrate flowers grown in the U.S. “The American...
The American Floral Endowment (AFE) is pleased to announce a $100,000 contribution from Egon and Laina Molbak to support AFE's floriculture...
For a fourth-generation flower shop in Washington, D.C., Black History Month and Valentine’s Day helped create a picture-perfect PR...
The Society of American Florists 37th Annual Congressional Action Days, March 13-14, in Washington, D.C., isn’t all work and no play. After...
With a new administration in the White House, a new Congress on Capitol Hill, and a number of floral industry-related issues in national headlines,...
SAF’s 1-Day Profit Blast in Philadelphia, sponsored by DVFlora on Saturday, March 25, packs design, sales, technology and management education into...
Package deals that turn out to be less of a value than a consumer expected, prices that are hard to find or verify, centralized ownership that can...
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who...
Intense rain in central and northern California is complicating logistics for some flower growers, but it’s the cloudy conditions that are affecting...
Are you an active volunteer in your community? Have you volunteered on a committee or on the board of directors of a local, state or regional allied...
Talk about friendly fire. To reduce the environmental impact of some of its training efforts, the U.S. Army is seeking proposals for biodegradable...
The floral industry scored a major win last week in its efforts to combat negative floral advertisements and references around the holidays. For...
If “tax reform” is a phrase that makes you want to head for the hills, take heart: The Society of American Florists has found a pro who promises to...