The American Floral Endowment (AFE) is pleased to announce a $100,000 contribution from Egon and Laina Molbak to support AFE's floriculture...
Five-Year Pattern Shows Uptick in Valentine’s Day Buyers
Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of...
SAF Member Shop Shares History, Promotes Business in Glowing Press Coverage
For a fourth-generation flower shop in Washington, D.C., Black History Month and Valentine’s Day helped create a picture-perfect PR...
Florists to Try Spying at Congressional Action Days
The Society of American Florists 37th Annual Congressional Action Days, March 13-14, in Washington, D.C., isn’t all work and no play. After...
In California, Growers Wrestle with Wet, Cloudy Conditions — and Relief from the Drought
Intense rain in central and northern California is complicating logistics for some flower growers, but it’s the cloudy conditions that are affecting...
Florists Use Connections, Charm and Can-Do Spirit to Shine in Valentine’s Day Media
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who...
Last Call for AAF Applications and 2017 SAF Awards Nominations
Are you an active volunteer in your community? Have you volunteered on a committee or on the board of directors of a local, state or regional allied...
NPR Takes In-Depth Look at Funeral Homes
Package deals that turn out to be less of a value than a consumer expected, prices that are hard to find or verify, centralized ownership that can...
Vermont Teddy Bear Company to SAF: ‘You Won’t Hear Those Ads Again’
The floral industry scored a major win last week in its efforts to combat negative floral advertisements and references around the holidays. For...
Can Beyoncé Make Permanent Botanicals Hot for Weddings?
Beyoncé’s extravagant performance may have stolen the show at Sunday night’s Grammy Awards, but it was her social media-friendly pregnancy...
For Training Bullets, Army Could Turn to Flower Seeds
Talk about friendly fire. To reduce the environmental impact of some of its training efforts, the U.S. Army is seeking proposals for biodegradable...
Bring the Team to 1-Day Profit Blast in Philadelphia
SAF’s 1-Day Profit Blast in Philadelphia, sponsored by DVFlora on Saturday, March 25, packs design, sales, technology and management education into...
Flowers and Smiles Brighten Valentine’s Day for Seniors
On Valentine’s Day, the Society of American Florists’ staff brought roses and smiles to nearly 200 seniors in two assisted living communities in...
SAF Responds to 23 Cases of Harmful Floral Publicity
This Valentine’s Day season, the Society of American Florists has responded to 23 instances of harmful floral publicity to date. “That number will...
Tax Reform Expert Added to Congressional Action Days Lineup
If “tax reform” is a phrase that makes you want to head for the hills, take heart: The Society of American Florists has found a pro who promises to...