Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of...
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up...
Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote...
For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage — and requests from her...
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and...
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of...
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time,...
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your Oct. 11 event. The Society of...
Deciding where to hold your local Petal It Forward event on Oct. 11 deserves attention now. Who do you want to reach? Business professionals?...
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the...
For Cameron Pappas, 28, and his father, Gus, 70, the revival of downtown Birmingham, Alabama, comes at a fortuitous time. With 300 residential...
On July 19, 2017, the US Department of Homeland Security (DHS) and the US Department of Labor (DOL) issued a temporary rule authorizing an increase...
Since first announcing its existence to the world, with its then industry-shaking, “We don’t make a penny until you do!” payment structure, UFN has...
Seven years of collecting nonperishable food, seven tons collected for food banks in Pennsylvania and Ohio. Sister companies Royer’s Flowers &...