Florists from as far away as Hawaii, California and Arizona are heading to Hartford, Connecticut, this weekend for SAF Retail Growth Solutions...
Flowers entering the United States from Ecuador are now subject to import tariffs after a U.S. trade program granting duty-free status to Ecuadorian...
Every voice counts when it comes to persuading legislators to consider the industry’s concerns. That’s why the Society of American Florists invites...
“Groups working together can make a difference.” That was a major takeaway for Jamie Kitz, key account manager with Sakata Ornamentals in Salinas,...
In the final days of 2017, Congress approved a landmark bill to overhaul the country’s tax code. “The Tax Cuts and Jobs Act” (H.R. 1), a comprise...
It’s been more than two years since Rhonda Bullington attended SAF’s 1-Day Profit Blast in Des Moines, an experience that expanded her skillset and...
While parts of the country kicked off the new year with freezing temperatures, in Pasadena, the weather for the 129th annual Tournament of Roses...
Air cargo capacity, increasing floral consumption among consumers — and getting more wholesalers, of all sizes, to join the ranks of the Wholesale...
The American Floral Endowment (AFE) announced the top 10 finalists in its #FlowerLoveVideoContest, and now it’s up to the public to vote for their...
James “Jim” Krone, AAF, a long-time rose grower and a leader of the Michigan Floral Association, passed away Tuesday, December 5. He was 82 years...
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
More influential publications are spreading the word to thousands of consumers and design community members that flowers enhance, transform and...
What do a protea, Moscow Mule mug and a troll doll have in common? These are three “tools” Laura Daluga, AIFD, has used to surprise and delight...
While the 45th Annual American Music Awards ceremony celebrated the latest and greatest talents of the contemporary music scene on Nov. 19, the...
Editors at some of the nation’s most popular magazines have newfound appreciation for the power of flowers in interior spaces. Last week, SAF Vice...