The Society of American Florists has canceled SAF Palm Beach 2017, the association’s 133rd annual convention, which was set to begin today at 6 pm....
Industry Prepares for Hurricane Irma
No one has ever accused Deborah De La Flor, AIFD, PFCI, of inaction, but last week, after realizing the extent of the damage caused by Hurricane...
In Houston, Heartache and Hard Work Continue
South Texas remains very much in relief and recovery mode, with residents and business owners assessing damage and reeling from the devastation of...
Guidance for Filing Insurance Claims for Hurricane Harvey
SAF gathered the following information from various sources in the insurance industry. Promptly file a claim with your business insurance...
In Texas, Heartbreak, Resiliency and a Monster Storm Far from Over
Nearly a week after its initial impact, Tropical Storm Harvey has left an unimaginable trail of destruction along 300 miles of the Gulf Coast — and,...
Learn the Art of Strategic Pricing at SAF Palm Beach 2017
In honor of all those kiddos headed back to school, let’s have a short pop quiz. True or False? There are two types of florists — fancy studios that...
Florists in 38 States Plan to ‘Petal It Forward’ on Oct. 11
At press time, florists in 38 states and Canada had notified the Society of American Florists of plans to hold Petal It Forward events in their...
Olin August Wetzel, AAF: 1924-2017
A member of the Society of American Florists’ Floriculture Hall of Fame and an influential leader behind the company that is today the largest...
Florists Take Part in Eclipse Mania
Quick-thinking florists around the country leveraged the excitement surrounding the week’s solar eclipse, with designs themed around the singular...
Preparing Millenials for Leadership at SAF Palm Beach 2017
Close your eyes and mentally fast forward a decade or two. What does your business look like, and who’s in charge? Millennials make up 35 percent of...
Members to Receive New Local Marketing Posters
Keep an eye on the mail. The Society of American Florists’ 2017 Local Marketing Kit has shipped to member retailers, wholesalers and growers. In it...
Peter Moran to Retire as SAF CEO, Kate Penn Named Successor
The Society of American Florists' chief executive officer, Peter Moran, will retire at the end of the year from his post after 33 years with the...
AIFD Releases Symposium ‘X’ DVDs
The American Institute of Floral Designers has captured the magic of the 2017 National Symposium "X" held in Seattle, Wash., July 1-5 on both DVD...
Captive Content: Beating the Instagram Algorithm
Gone are the days of the chronological news feed on Instagram, where the most recent posts are featured at the top of the page. Instagram now...
Rose Named for Beloved Floral Designer
There’s a new rose in town — and it’s named for a floral industry legend who has dedicated her life to the art of floral design, the advancement of...