Do you have some customers who truly, madly, deeply love their plants? (Ever been known to chat to flowers and plants yourself?) New research...
A women’s apparel company the Society of American Florists contacted last Mother’s Day about negative floral references recently changed its tune —...
Advertisers of men’s clothing, plants and home fragrances, Brooks Brothers, are among the companies alleging consumers are tired of flowers, they...
For a longtime business in Philadelphia, the Super Bowl — and the Eagles’ big win —provided plenty of opportunity to celebrate with their customers,...
In his first State of the Union address, President Trump told the country the United States is poised for “a new American moment.” In the address,...
One of the floral industry’s biggest advocates in Congress will deliver a “pep talk” to CAD participants before they meet with lawmakers on Capitol...
Editor’s Note: Due to an editing error, we incorrectly reported on the National Retail Federation’s projected Valentine’s Day spending earlier this...
An informative video series showing how decorating with flowers inspires emotions and enhances commercial and residential spaces has racked up...
Floral industry members in Southern California are reeling from a devastating two-month period that’s included wildfires, storms and deadly...
New York City florists received a wave of requests for white rose corsages and boutonnieres late last week, as stars planned their attire for the...
Prompted by criticism and concern over the evolution of Facebook, from social network to perhaps unintended monolith of modern culture, Facebook CEO...
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women's premium lingerie have in common? They rely on the same...
“They're ba-ack!" The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society...
The Society of American Florists’ Congressional Action Days drew its largest crowd in more than a decade last year with 119 growers, wholesalers,...
Water is a precious — and expensive resource in California. Figuring out how to manage that water, while growing first rate flowers, has been a...