Teleflora peddled a message of unity and hope in Washington, D.C., last week with a massive wall of flowers on the National Mall. The company’s 8-...
57 Percent of Florists Predict Increased Christmas Sales
Haul out the holly. Fill up the stockings. Christmas 2017 is shaping up to deliver cheerful returns to retail florists. That’s the pre-holiday read...
Floral Designers Praise Pantone’s Purple Pick
Joy to the world! The Pantone Color Institute has selected its 2018 color of the year and it’s especially “florist friendly.” Last week the...
With Leatherleaf Supply at 30-Year Low, Florida Growers Predict Valentine’s Day Shortage
Floral greens farmers in Florida are putting out a message to the floral industry: Two major hurricanes in the span of 11 months has been too much...
California Growers, Threatened by Wildfires, Share a Message: ‘We’re Open for Business’
Late last week found Michael A. Mellano watching the news — and the winds — extra carefully. For days, wildfires had been threatening homes and...
Mother’s Day Debrief: To Be Open on the Holiday or Not?
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American...
Millennial Florist Shares Tips on Attracting New Customers
Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’...
Use New Photos and Videos to Promote Flowers for Interior Décor
Looking to elevate your promotional efforts with new professional floral photography and videos? Check out “Two-Minute Trends,” available from the...
New Program Targets Interior Design Community with Flower Message
The Society of American Florists and Asocolflores are teaming up to promote the use of flowers to enhance interior spaces — and calling in some...
Christmas Tree Shortage Leads to Higher Prices
A Christmas tree shortage is leading to higher prices in parts of the country and could affect some elements of the floral industry supply chain....
Schwanke Launches Second Episode of Colombian Flower Documentary
J Schwanke’s South American adventure continues this month with visits to farms specializing in garden roses, proteas and more during the second...
Floral Industry Rallies to Help Wildfire Victims and Honor First Responders
Days before Thanksgiving, a group of floral industry members came together in California to support wildfire recovery efforts in the state’s wine...
Teleflora Spruces Up ‘Good Morning America’ Set with Holiday Flowers
Deck the halls? Why not the studio? This week, Teleflora kicked off a month-long partnership with ABC’s “Good Morning America,” turning the set of...
Florida Growers Talk Hurricane Recovery, Supply Issues at Sold-Out Dinner
Two months of tireless cleanup following Hurricane Irma paid off Saturday, Nov. 18, when David and Jana Register, owners of FernTrust in Seville,...
Philadelphia Florist Plays Host to ‘Undercover’ Politician
When a local politician in the Philadelphia area wanted to connect with his constituents, he turned to a longtime family florist. Councilman...