FTD recently announced competitors for the company’s America’s Cup 2018, a national floral design competition. FTD America’s Cup is June 30 – July...
Lovingly Launches Online Security Campaign
Through its Security With a Capital S campaign, Lovingly is working to educate florists about online security and to provide access to secure sites...
Rome-Inspired Flower Festival Planned for California
A new flower festival this spring in Ventura County, California, will celebrate the history of ancient Rome’s Festival of Flowers, while delivering...
After Shooting, TSFA Helps Organize Volunteer Designers for Small Texas Town
After the worst mass shooting in Texas state history, the Texas State Florists’ Association is organizing an effort to offer support and comfort for...
Redesigned SAF Homepage Puts Emphasis on Help and Efficiency
If you haven’t visited SAFnow.org recently, take a look. The Society of American Florists rolled out a redesigned homepage for its member website in...
USDA Mails ‘User-Friendly’ Census of Agriculture, Due Feb. 5
Later this month, the U.S. Department of Agriculture (USDA) will mail the Census of Agriculture to American growers and ranchers. The census is...
Retail Group Predicts Uptick in Consumer Holiday Spending, Especially Online
The country’s largest confederation of retail businesses is predicting a brisk holiday shopping season — particularly for online retailers. The...
In Louisville, Florists Talk Millennials, Events, Facebook — and One Customer Question to Nix
Connecting with millennials and down-sizing boomers. Running events more profitably. Increasing average orders. Finally (finally!) getting a handle...
Use New Photos and Videos to Promote Flowers for Interior Décor
Looking to elevate your promotional efforts with new professional floral photography and videos? Check out “Two-Minute Trends,” available from the...
New Program Targets Interior Design Community with Flower Message
The Society of American Florists and Asocolflores are teaming up to promote the use of flowers to enhance interior spaces — and calling in some...
Dümmen Orange Launches Video Series Aimed at Inspiring Florists
The cut flower team at Dümmen Orange recently released the first video of five in a series that focuses on creative, seasonally-inspired...
Floral Management Magazine Names New Editor in Chief
The Society of American Florists’ Floral Management magazine has a new top editor — someone who is very familiar to longtime readers. Mary Westbrook...
Lord & Taylor Sells Part of NYC Store to WeWork
From racks and racks of glam clothes, make-up and shoes to — rows and rows of laptops? Lord & Taylor has announced it will rent out about a...
Florists Anticipate Inspiring Day in Louisville on Nov. 4
Nicole and Sue Palazzo had already landed in South Florida on Tuesday, September 5, when they got the bad news: due to the threat of Hurricane Irma,...
WF&FSA Conference Draws Hundreds
More than 770 floral industry members traveled to Miami last week for The Wholesale Florist & Florist Supply Association’s 2017 Floral...