J Schwanke’s South American adventure continues this month with visits to farms specializing in garden roses, proteas and more during the second...
Nominations Welcome for 2018 SAF Awards
While the 45th Annual American Music Awards ceremony celebrated the latest and greatest talents of the contemporary music scene on Nov. 19, the...
Floral Industry Rallies to Help Wildfire Victims and Honor First Responders
Days before Thanksgiving, a group of floral industry members came together in California to support wildfire recovery efforts in the state’s wine...
For Many Growers, Tight Labor Supply Continues to Limit Growth
A major issue keeping a lot of industry growers up at night: labor. Rather, a lack of a reliable labor supply. That was a not-necessarily surprising...
Teleflora Spruces Up ‘Good Morning America’ Set with Holiday Flowers
Deck the halls? Why not the studio? This week, Teleflora kicked off a month-long partnership with ABC’s “Good Morning America,” turning the set of...
Holly, Jolly and Young: Gen Z and Millennials Expected to Increase Holiday Spending
Most experts are calling for a robust holiday shopping season this year — and a new national survey indicates young adults (18- to 24-years-old)...
House and Senate Take Different Paths to Tax Reform
The Senate and the House are both moving forward with efforts to overhaul the country’s tax code, but the two houses are taking different...
Wedding Study Highlights Local Wedding Pros
In honor of Small Business Saturday this weekend, The Knot has released a study that lets consumers in on a little trade secret: Making weddings...
Stock Your Store with New ‘Model’ Stems
Odorless limonium. Speckle-free alstroemeria. Tea roses in a breathtaking array of new colors and dianthus in shapes you’ve never seen before. These...
Florida Growers Talk Hurricane Recovery, Supply Issues at Sold-Out Dinner
Two months of tireless cleanup following Hurricane Irma paid off Saturday, Nov. 18, when David and Jana Register, owners of FernTrust in Seville,...
AFE Promotes Video Contest and Giving Tuesday
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of...
Philadelphia Florist Plays Host to ‘Undercover’ Politician
When a local politician in the Philadelphia area wanted to connect with his constituents, he turned to a longtime family florist. Councilman...
SAF Schools Elle Décor, Martha Stewart Living, Veranda on the Power of Flowers in Interiors
Editors at some of the nation’s most popular magazines have newfound appreciation for the power of flowers in interior spaces. Last week, SAF Vice...
Small-Business Issues Critical in Tax Reform Debate
As the House of Representatives presses forward on tax reform, questions about how new legislation will affect small businesses continue to be a...
It’s the Hygge-ist Time of the Year
One of the contenders last year for Oxford Dictionaries’ Word of the Year? Hygge. That’s a Danish word defined as “a quality of coziness and...