When Shirley Lyons, AAF, PFCI, started fundraising for the Oregon Cancer Foundation about six years ago, her goal was modest: Raise awareness and...
The Society of American Florists’ 1-Day Profit Blast heads to Detroit this Sunday, May 20. Sponsored by Nordlie and Kennicott Brothers Company, the...
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke...
American Grown flowers were the subject of delight — and even friendly competition — for about 1,850 Congressional spouses and associates this week...
One of the country’s most storied baseball teams has apologized to the floral industry after the Society of American Florists cried foul over an...
The last thing a bunch of Red Sox-loving police officers expected to see at their station last month was a bouquet of flowers from the New York...
When Rep. Julia Brownley visited The Sun Valley Group’s Oxnard, California, location on May 7, the congresswoman toured the company’s facility, met...
The world's largest ticket marketplace and the official store of the NFL are among the advertisers telling consumers not to buy flowers this...
April showers bring May flowers — specifically, peonies. The big, fluffy flowers, beloved by brides everywhere but readily available for just a few...
When Alexa Maniaci started running Anna Rose Floral & Event Design in North Haledon, New Jersey, seven years ago, she thought the logistics of...
The Wholesale Florist & Florist Supplier Association is shaking up the timeline and attendee requirements of its long-running Floral...
You're days away from one of the biggest holidays of the year. Don’t panic. "Mother's Day can be a lot easier, profitable and stress-free if your...
A two-minute segment last night on “ABC World News Tonight with David Muir” gave consumers a positive, upbeat look at the people and places behind...
The eruption of Hawaii's Kilauea volcano has so far led to the destruction of at least 35 buildings, with lava covering the equivalent of more than...
This Valentine’s Day season, the Society of American Florists responded to 28 instances of harmful floral publicity to date. “That number could...