Rapunzel, Rapunzel, let up your golden hair. Flowers as hair accessories have grown increasingly popular, thanks to high-profile plugs including...
‘Alma’, a bright white daisy spray mum with a green center from breeder Deliflor, took top honors last week, winning Best in...
Fun, sun, new products, inspiration, practical takeaways, and 50-plus info-packed educational sessions targeted to address some of the floral...
A floral designer known for her warmth, talent and passion received the floral industry’s highest honor posthumously last week, when she was...
Charles R. Hall, Ph.D., Professor & Ellison Chair in the Department of Horticultural Sciences at Texas A&M University, received the 2018 SAF...
A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s...
Floral industry members in 42 states and the District of Columbia have notified the Society of American Florists of plans to participate in this...
When Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, stepped into a hotel ballroom last week for the Society of American...
Members of the Society of American Florists elected three new leaders — one from each segment — to serve on its Board of Directors during SAF Palm...
Two hours. That’s how much time the average consumer now spends on social media every day. The questions become: What can you do to grab some of...
At a small political gathering last weekend, a Society of American Florists board member had a substantial one-on-one conversation with an...
Three hundred and seventy seven days have passed since Hurricane Harvey hit the Gulf coast of Texas, inundating the Houston metropolitan area with a...
The Society of American Florists recently submitted a letter to the United States Department of Agriculture, suggesting changes to improve the...
Among the 19 floral designers participating in the 50th Annual Sylvia Cup Design Competition at SAF Palm Springs 2018 are 12 members of the American...
Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American...