Does the increased cost of running your business keep you up at night? In 2021 consumer prices rose at the fastest pace in more than 30 years....
Make Your Voice Heard on Capitol Hill This March
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Events & Education
SAF’s Idea Exchange Troubleshoots Supply Chain Troubles
Plan and order well in advance. Communicate throughout the supply chain. Update online inventory. Work with what you have. That was the advice from...
Forecast Your Valentine’s Day Sales to Predict Staffing Needs
Valentine's Day falls on a Monday this year, a slower sales day for what is typically one of the busiest holiday weeks for florists. With two years...
SAF to Take Industry Issues to Capitol Hill in March
Rising costs. Stalled supply chains. Labor woes. Make sure Congress understands the impact of these challenges on your business. Join your peers at...
Webinar Addresses Questions, Concerns, About the Proposed U.S. Floral Board
If the proposal for a national floral promotion order, Floral Board, passes, who will stand to benefit? Will it raise the cost of flowers? What will...
Floral Pros Gather for Design, Staffing and Marketing Tips
“You can never stop learning.” That’s what veteran florist and 4th generation owner Herb Rothe of Rothe Florists in Philadelphia said to fellow...
Profit Blast Preview: Streamline Marketing To Save Time, See Results
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral...
Amidst Staffing Challenges, ‘Profit Blast’ Offers Real Solutions
The labor shortage doesn’t appear to be improving much nationwide — or in the floral industry, where florists have been hampered by staffing...
SAF Orlando 2021 Attendees Turn Knowledge Into Action
By the time Janet Woloszyk had returned from the Society of American Florists’ annual convention she had already taken advice she’d gleaned from...
Charlie Hall: Industry Challenges Will Continue, Spur Change
The floral industry will continue to see historic sales and constricted product availability into 2022 and perhaps later, demanding much-needed...
SAF Orlando Attracts 350 Floral Professionals from 39 States
More than 350 floral professionals from 39 states and 5 countries have gathered in Florida this week for SAF Orlando 2021, the Society of American...
‘Amor Candy’ Chrysanthemum Named Best in Show in SAF’s Outstanding Varieties
A deep pink daisy chrysanthemum with a perky lime green center captured judges’ hearts to win the Society of American Florists’ Outstanding...
Industry Professionals to Gather for SAF Orlando 2021
Hundreds of industry professionals and experts will gather next week in Florida for the Society of American Florists’ first convention since 2019....
Behind the Scenes of Plant Breeding at SAF Orlando 2021
Successful plant breeding can produce disease-resistant plants that have a longer shipping and vase life, all while providing retailers, wholesalers...
SAF Competition Highlights Outstanding Varieties
Growers are preparing to enter this year’s Outstanding Varieties Competition at SAF Orlando 2021, the Society of American Florists’ 136th annual...