Remember the old expression about one man’s trash being another man’s treasure. Toomie Farris, AAF, AIFD, of McNamara Florist believes it. More...
Garage Sale Creates Sales Opportunities for Unsold Items
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Business Builder
Studies Prove Convenience is King
To get more people to consume more of a product, two new studies suggest a straightforward solution: Make things (really, really) easy. The studies,...
Get on Reporters’ Radar with SAF’s Customizable Press Releases
Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories. So get...
Are You the Next Floral Management Marketer of the Year?
What do a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all...
Turn News Stories into Sales Opportunities
To jumpstart sales and build credibility in your community, step in front of a TV news camera. That’s according to Edward Yang, managing partner at...
Higher Open Rates through Better Subject Lines
That’s curiosity, urgency, relevancy, value and emotion. It’s a system Alex Williams, vice president and creative director of Trendline Interactive,...
Five Words Customers Hate
Hopefully, most of the Mother’s Day feedback you receive this week and next falls into the kudos category, but for the occasional slip-up, train...
Help Nurture the Nurses with Social Media Reminders
Here’s a feel-good plug for your social media that could bring in a few additional sales this week — particularly among health care professionals...
5 Questions to Ask Your Team the Week After Mother’s Day
Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply...
Coach Delivery Staff to Make a Great Impression
This Mother’s Day weekend and year round, your delivery staff is on the front lines of customer service. Here are some pep talk pointers to give...
SAF Members Save Big During RAM Commercial Truck Season
Tackle the most intimidating jobs with a dependable Ram Commercial Truck. Right now, get a great deal during Ram Commercial Truck Season. The $500...
Practice ‘Small Talk’ for Bigger Sales
When a call comes in for a sympathy arrangement in the middle of a busy, busy day, does your staff take the time to express sincere sorrow for the...
Tips on Pricing — from a Pro
Here’s a scenario you may find yourself in lately: A price-sensitive customer asks about a standard Mother’s Day design. Does your sales team member...
Put Some ‘Charm’ in Your Mother’s Day Pricing
Florists looking to drum up sales and increase average transactions in the final stretch before Mother’s Day may want to look at how precisely they...
South Carolina Florist Shines in Mother’s Day Ad
When Clara Gonzales shared her experiences as a working mom during the Society of American Florists’ 2015 convention, she had no idea the...