Recognizing that pet owners can’t resist a cute photo op with Fluffy or Fido, Stacey Cofka teamed up with her neighbor, a groomer, to organize a...
Use New Photos and Videos to Promote Flowers for Interior Décor
Looking to elevate your promotional efforts with new professional floral photography and videos? Check out “Two-Minute Trends,” available from the...
More Effective HashTags in 4 Steps
When a London-based interior designer and tastemaker wanted to bump up interest in wintery permanent botanicals, she took to social media with a...
New SAF Graphics Spread Holiday Cheer
“Season’s Greetings,” “Send an Instant Smile for the Holidays,” and “National Poinsettia Day” are new additions to the Society of American Florists’...
Remind Your Customers: Poinsettias Aren’t Poisonous
It’s that time of year: Get ready to remind consumers that university research has proven that poinsettias are not poisonous to people and their...
Discover the ‘Magical Art’ of Tidying (Files) Up
If finally figuring out what to do with the boxes and boxes of back-files hogging space in your office or storeroom is on your list of New Year’s...
Christmas Tree Kits Make Easy, Irresistible Impulse Buys
With a few exceptions (Ebenezer Scrooge, the Grinch, Kim Jung Un), people who celebrate Christmas love the holiday's décor. What those millions of...
Interactive Workshop Helps Florist Stand Out Among Christmas Crowd
In Wilmington, North Carolina, one florist has hit upon a way to turn a local Christmas expo into a reliable sales lead generator: an interactive...
The Showcase Must Go On: New Products to Help Your Business Thrive
Barbara, Lenzee and Lacee Bilke, owners of Madeline’s Flower Shop in Edmond, Oklahoma, always hunt for intriguing containers to raise their designs’...
5 Holiday Marketing Ideas to Steal Now
Ready to step up your holiday marketing? SAF members have exclusive access to a vast collection of marketing resources and successful strategies...
Florida Florist Sets Up Shop for Fall Photo Shoots
Credit Jerry, Christina Brown’s 7-month-old son, with inspiring her latest promotional idea. Brown, FSMD, the owner of Roses are Red Florist in...
Small Business Saturday Prep: Get the Word Out
Make sure consumers know that they can shop with you in-store or online on Small Business Saturday, Nov. 25. American Express provides free...
Turn Holiday Decor and Party Work into Lasting Corporate Accounts
Imagine a client who chooses high-profit designs, embraces creative expression and orders regularly. Pretty dreamy, right? For these reasons and...
Craving More Reaction on Facebook? Go Live.
Here’s a scenario that might feel familiar: You come up with a great promotion or new holiday design, create a cute photo, write a snappy caption...
Small Business Saturday: Spread the Word on Social
Want to be in sync with millions of consumers who want to jumpstart their holiday purchasing while supporting their local communities? Quick! Update...