If finally figuring out what to do with the boxes and boxes of back-files hogging space in your office or storeroom is on your list of New Year’s...
Discover the ‘Magical Art’ of Tidying (Files) Up
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Business Builder
Christmas Tree Kits Make Easy, Irresistible Impulse Buys
With a few exceptions (Ebenezer Scrooge, the Grinch, Kim Jung Un), people who celebrate Christmas love the holiday's décor. What those millions of...
Interactive Workshop Helps Florist Stand Out Among Christmas Crowd
In Wilmington, North Carolina, one florist has hit upon a way to turn a local Christmas expo into a reliable sales lead generator: an interactive...
The Showcase Must Go On: New Products to Help Your Business Thrive
Barbara, Lenzee and Lacee Bilke, owners of Madeline’s Flower Shop in Edmond, Oklahoma, always hunt for intriguing containers to raise their designs’...
5 Holiday Marketing Ideas to Steal Now
Ready to step up your holiday marketing? SAF members have exclusive access to a vast collection of marketing resources and successful strategies...
Florida Florist Sets Up Shop for Fall Photo Shoots
Credit Jerry, Christina Brown’s 7-month-old son, with inspiring her latest promotional idea. Brown, FSMD, the owner of Roses are Red Florist in...
Small Business Saturday Prep: Get the Word Out
Make sure consumers know that they can shop with you in-store or online on Small Business Saturday, Nov. 25. American Express provides free...
Turn Holiday Decor and Party Work into Lasting Corporate Accounts
Imagine a client who chooses high-profit designs, embraces creative expression and orders regularly. Pretty dreamy, right? For these reasons and...
Craving More Reaction on Facebook? Go Live.
Here’s a scenario that might feel familiar: You come up with a great promotion or new holiday design, create a cute photo, write a snappy caption...
Small Business Saturday: Spread the Word on Social
Want to be in sync with millions of consumers who want to jumpstart their holiday purchasing while supporting their local communities? Quick! Update...
SAF Adds Friendsgiving to Thanksgiving Graphics Library
The celebration of Thanksgiving dinner with friends continues to grow as Millennials embrace the tradition of Friendsgiving. This year, experts are...
Does SAF Offer Health Insurance Benefits?
“I thought I remembered SAF having a health insurance company that worked with the florist industry. Am I remembering that correctly?” Yes. The...
Reach Out to Local Funeral Directors
Maintaining positive relationships with local funeral directors is essential to build your sympathy business. When submitting death notices, some...
3 Ways to Make Small Business Saturday a Bigger Deal
Small Business Saturday (Nov. 25) is three weeks away — and if that deadline makes you think, “So what?” Bob Phibbs, the retailing pro behind the...
Pop-Up Shop Exposes NYC Florist to High-Roller Shoppers
Last spring, when Lord & Taylor asked Nic Faitos if he’d be interested in having a pop-up shop in the luxury retailer’s flagship store in...