Recognizing that pet owners can’t resist a cute photo op with Fluffy or Fido, Stacey Cofka teamed up with her neighbor, a groomer, to organize a...
Looking to elevate your promotional efforts with new professional floral photography and videos? Check out “Two-Minute Trends,” available from the...
When a London-based interior designer and tastemaker wanted to bump up interest in wintery permanent botanicals, she took to social media with a...
“Season’s Greetings,” “Send an Instant Smile for the Holidays,” and “National Poinsettia Day” are new additions to the Society of American Florists’...
It’s that time of year: Get ready to remind consumers that university research has proven that poinsettias are not poisonous to people and their...
If finally figuring out what to do with the boxes and boxes of back-files hogging space in your office or storeroom is on your list of New Year’s...
With a few exceptions (Ebenezer Scrooge, the Grinch, Kim Jung Un), people who celebrate Christmas love the holiday's décor. What those millions of...
In Wilmington, North Carolina, one florist has hit upon a way to turn a local Christmas expo into a reliable sales lead generator: an interactive...
Barbara, Lenzee and Lacee Bilke, owners of Madeline’s Flower Shop in Edmond, Oklahoma, always hunt for intriguing containers to raise their designs’...
Ready to step up your holiday marketing? SAF members have exclusive access to a vast collection of marketing resources and successful strategies...
Credit Jerry, Christina Brown’s 7-month-old son, with inspiring her latest promotional idea. Brown, FSMD, the owner of Roses are Red Florist in...
Make sure consumers know that they can shop with you in-store or online on Small Business Saturday, Nov. 25. American Express provides free...
Imagine a client who chooses high-profit designs, embraces creative expression and orders regularly. Pretty dreamy, right? For these reasons and...
Here’s a scenario that might feel familiar: You come up with a great promotion or new holiday design, create a cute photo, write a snappy caption...
Want to be in sync with millions of consumers who want to jumpstart their holiday purchasing while supporting their local communities? Quick! Update...