Give your marketing approach some summer sizzle. The Society of American Florists’ professional designed marketing tools make it easy to keep your...
5 Ways to Use SAF Postcards and Stuffers this Summer
read more
Business Builder
New Jersey Florist To Help Locals Find Zen
Summer is a time to rest and recharge — ideally seaside, with a frosty beverage in hand. At Monday Morning Flowers and Balloon Company in Princeton,...
Steal Sales- and Profit-Boosting Wedding Business Materials
“I was looking for a wedding calculator template, do you have that on the site somewhere,” a member asked the Society of American Florists via the...
How to Turn Delivery into a Profit Center
Want to close the (profitability) gap between your shop and the customer's front door? When you turn delivery into a profit center, you can. All it...
Free WebBlast: Independent Contractor Classifications – Things to Know Now
The misclassification of workers as independent contractors can be an extremely costly and a difficult misstep for employers to correct. In light of...
Turn B2B Prospects into Customer with Four Words
What if we told you four words could immediately engage a B2B customer — even a reluctant customer — turning a sales pitch into a real conversation,...
Offer Alternatives to “In Lieu of Flowers”
With the prevalent use of the “in lieu of flowers” phrase, it is important to educate funeral directors and consumers about the benefits of sympathy...
Money Motivates: How to Make Incentives Work for Your Store
Money motivates. It’s a simple yet powerful fact that you should use to your advantage to get more performance from your team while simultaneously...
Turn Midsummer Slumps into Summertime Celebrations
The warmest months of the year don’t signal a slowdown in flower buying in one Scandinavian country. During the first week of summer, people in...
New Vehicle Graphics Help Wholesalers Promote Local Florists
The Society of American Florists is helping wholesalers promote buying flowers from local florists, with three new van decal graphics, available for...
Turn ‘Summer Slowdown’ into Customer Service Training Time
A summer slowdown is no reason for your staff to idly stand around. In fact, a little “free time” is an excellent opportunity to work on your...
Virginia Florist To Hold 13th Anniversary Party
Who says you need to wait for a milestone — or even a round number — year to hold an anniversary party? With all the challenges facing florists,...
Can We Give a Former Employee a Bad Reference?
“A former employee of our business was, at best, a mediocre performer. We have received a reference request from a prospective employer who is...
Kate Penn Spells Out SAF Vision in Facebook Live Video
Following a more than 30-year-tenure with the Society of American Florists — most notably as editor-in-chief of Floral Management and SAF’s online...
Beat Summer Slowdown With Pop Up Concept
Absent any major gift-giving holidays, the summer months can spell long, barren days for retailers. This year, a Michigan florist has an idea to...