Need a way to beat the heat — and the infamous summer sales slump? Get in the holiday spirit. A Christmas in July party is a fun way to stand out in...
Generate Foot Traffic, Fun With Christmas in July Party
read more
Business Builder
‘What’s Your Price Range?’ and Other Sales-Busting Phrases
Imagine: A customer calls in, bursting with pride about the impressive promotion his favorite niece has landed. He can’t say congratulations in...
SAF Resources to Help You Win More Corporate Accounts
Have a little time this summer to think strategy? You aren’t alone! A Society of American Florists member recently asked our team via Live Chat for...
Retail Group Predicts Near-Record Spending on Father’s Day
If a new survey from the National Retail Federation proves correct, Americans are ready to show the dads in their life some love this Father’s Day....
5 Ways to Improve Wedding Sales
Ah, weddings. The romance. The personal touches. The elegance. The poignant moment when two lives become one … Who are we kidding? For florists,...
Why Saying ‘No’ Can Grow Your Business
If you want to grow your business in the next year, you may need to learn to say “no” a whole lot more often. That’s advice from Derrick Myers, CPA,...
Want to Hold Customers’ Attention? Focus on ‘How To’ Content
Alert: By the time you finish reading this sentence, you may…already be bored. In our age of Instagram, Twitter, Facebook and YouTube, people’s...
2 ‘Secret’ Sales Opportunities to Leverage Now
Need a little sales-pick-me-up around your business this summer? Um, yes, please! Look to grooms and in-store workshops if you want to leverage...
Creative Ideas to Boost your Father’s Day Sales
Let’s face it, dear ol’ dad sometimes gets the short stem when it comes to expressing sentiments with flowers. However, by using practical items as...
Is Your ‘Nice’ Staff Hurting Sales?
Here’s something you probably want to hear from customers about your sales team: “Everyone is so nice!” Nice is good, right? Actually, when it comes...
How to Answer Your Customers’ Toughest Questions
“Why are your prices so high?” “Why do you charge more than the florist down the street?” “You guys did it for me last time I was here. Why not this...
Members Save on Avis and Budget Car Rentals
Members of the Society of American Florists can drive away with a bargain. Avis offers SAF members discounts up to 25 percent off base...
Where to Source Flowers for Petal It Forward? Just Ask.
One secret to success for hosting a local Petal It Forward event on Oct. 24? Don’t be afraid to ask suppliers for help — they most likely want to...
Have You Ordered Petal It Forward Flower Cards or T-Shirts?
Customizable Petal It Forward event materials can help promote the October 24 event. SAF provides members with a Flower Card Template and a T-Shirt...
Publicity Pointers from Petal It Forward Superstars
Before hosting KSAZ Channel 10 reporter Carmen Blackwell, Denham practiced talking points with her marketing manager. “You really only have about...