The Society of American Florists has unveiled new details for the Reinvention Summit scheduled for July 27-July 31, 2020. You won’t want to miss out...
Save the Date for SAF’s Reinvention Summit!
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Business Builder
Enhance Your Website with These 4 Tips
As restrictions ease across America and florists are either reopening after being closed or simply getting back into the flow of a more “normal”...
4 Ways to Connect Virtually with Customers
While social distancing is keeping Americans apart, everyone is looking for ways to stay connected. Stay close (virtually) with your customers by...
Look Ahead to Father’s Day Resources
Just like Mother’s Day, Father’s Day will look a bit different this year with social distancing practices still in play. Though Father’s Day isn’t...
3 Tips to Stay in Front of Customers Every Day
Now that the rush of this year’s unusual Mother’s Day is over, it’s time to think summer strategy. SAF has pulled together three tips from a recent...
SAF Creates New Tools to Promote Gifts for Grads
Graduations will look a little different this year with the evolving COVID-19 pandemic. But that means florists have new and different marketing...
How to Turn Negative Feedback into a Positive
Negative feedback about floral arrangements (“too small,” “died too quickly”), delivery (“too late”) or customer service, alas, happens pretty...
Video Tips for Virtual Connections
Selling flowers and staying top-of-mind with customers in a pandemic requires a full embrace of technology, according to a trio of creative...
SAF Editors Refocus April/May Issue
Longtime readers of Floral Management may have noticed the April/May issue has yet to hit their mailboxes and inboxes. Don’t worry: The new issue is...
New Social Media Graphics Emphasize Safety, Community
The Society of American Florists has new social media posts up this week to help members send positive to messages to consumers on safe floral...
Do You Know Your Numbers?
How are you doing so far in 2020 — and what do you need to do now to prepare for the future and minimize your risks in good times and uncertain...
Spring Forward
Why not use the before spring holidays to pre-plan some spring and summer promotions? Check out SAF's collection of beautiful, four-color artwork...
Countdown to Prom
Ready for a four-letter word? P-r-o-m. If prom work is more burden that boon, you and your team may be missing some of the key “do’s and don’ts” of...
Get the Word Out: No Lilies for Cats
With Easter around the corner, let’s avoid sending any customers on an emergency trip to the vet. As you may know (and your customers may not),...
Five Facebook-Ready Posts to Push for Women’s Day
International Women’s Day is March 8, and this year’s holiday could feel especially appropriate to customers active or inspired by the #MeToo and...