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Public TV Show on Floral Industry Expands to 62 Markets
A fourth-generation florist and industry educator is shedding light on all of the work (and joy) that goes into breeding, growing, designing and selling flowers with a new public television show currently available in more than 60 U.S. markets. Society of American...
‘What’s Your Price Range?’ and Other Sales-Busting Phrases
Imagine: A customer calls in, bursting with pride about the impressive promotion his favorite niece has landed. He can’t say congratulations in person; he wants to send flowers. All good, right? Not if your team asks questions like, “What is your price range?” In the...
uBloom Releases 2019 Trend Synthesis
The annual uBloom Trend Synthesis is now available. CEO J Schwanke, AAF, AIFD, PFCI, created the guide following months of research, which entailed studying showrooms at the Dallas Market Center, reading magazines, watching TV and scouring the Internet to determine...
Enthusiasm Elevates Service, Sales Potential
Want to instantly improve customer satisfaction and your sales numbers? One word: emote. That’s the message sales Tim Huckabee wants all florists to share with their staffs this month. In his column, “Tim’s Calling,” in the March issue of Floral Management, the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.