Dozens of floral professionals from 13 states were in Kansas City, Missouri, on Sunday for a big helping of education and inspiration, courtesy of the Society of American Florists’ 1-Day Profit Blast. The event included four educational sessions, a Supplier Showcase...
A fourth-generation florist and industry educator is shedding light on all of the work (and joy) that goes into breeding, growing, designing and selling flowers with a new public television show currently available in more than 60 U.S. markets. Society of American...
Imagine: A customer calls in, bursting with pride about the impressive promotion his favorite niece has landed. He can’t say congratulations in person; he wants to send flowers. All good, right? Not if your team asks questions like, “What is your price range?” In the...
The annual uBloom Trend Synthesis is now available. CEO J Schwanke, AAF, AIFD, PFCI, created the guide following months of research, which entailed studying showrooms at the Dallas Market Center, reading magazines, watching TV and scouring the Internet to determine...
Want to instantly improve customer satisfaction and your sales numbers? One word: emote. That’s the message sales Tim Huckabee wants all florists to share with their staffs this month. In his column, “Tim’s Calling,” in the March issue of Floral Management, the...
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