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How to Make Deliveries More Profitable and More Streamlined
Want to make deliveries more profitable? Streamline your processes? Just in time for the busy fall and winter season, veteran floral industry accountant and Floral Management contributor Paul Goodman, MBA, CPA, PFCI, presented a 20-minute primer on how to ensure you...Hundreds of Floral Pros from 41 States Gather in Florida for SAF Convention
More than 425 floral professionals from 41 states and four countries will be in Florida this week for SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention. The event brings together 60...SAF CEO Talks State of the Floral Industry — and SAF — Live on Facebook
What are the major challenges that floral professionals face today — and where are the big opportunities? What key factors in the economy are shaping consumer demand, and how can your business, no matter the industry segment, be better positioned to thrive in the...
Better User Experience — and Sales — for Events
When Ryan O’Neil, PFCI, and his wife, Rachael, founded Twisted Willow Design in St. Louis six years ago, they knew they wanted to focus on events and grow their business. What they may not have realized at the time? The journey to do those two things would involve...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.