Countdown to Prom: Start Your Prep Today for a Profitable Season
Prom, No Pain, More ProfitReady for a four-letter word? P-r-o-m. At least, that is how some florists look at prom season — which brings potential for sales (and younger customers with a lifetime of floral events ahead of them) but tends to fall smack in the middle of...
Promote Your Wedding Business with SAF Materials
Tell the newly engaged and prospective bridal clients that your shop is “Married to Perfection” — so they can “Relax” if you’re handling their wedding flowers. To help members build wedding business, the Society of American Florists provides promotional materials...
James Krone, AAF: 1935-2017
James “Jim” Krone, AAF, a long-time rose grower and a leader of the Michigan Floral Association, passed away Tuesday, December 5. He was 82 years old. Krone was born in East Lansing, Michigan. A graduate of Michigan State University and a captain in the U.S. Army, he...
Show Your Favorite Vendors Some Love
As you approach the final days of 2017, it’s worth recognizing the people who helped you reach the milestone of another year in business. Are there any wedding planners deserving thanks for putting you on their “preferred” lists? Funeral directors who link to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.