Daily Deals Clear Inventory, Create Engagement
Eager to end the year on a high note, the ladies behind Madeline’s Flowers in Edmond, Oklahoma — Barbara, Lenzee and Lacee Bilke — decided to host a “super sale” stretched over two weeks, tying the promotion in with a popular Christmas carol. Between December 1 and...
Pop Up Shop at Popular Clothier Boosts Illinois Florist’s Brand Exposure
A special event at J. Crew put Lake Forest, Illinois florist Eileen Looby Weber, AAF in contact with scores of holiday shoppers earlier this month. Weber, vice president and director of special events at Lake Forest Flowers, arrived at the popular clothing retailer...
Christmas Tree Shortage Leads to Higher Prices
A Christmas tree shortage is leading to higher prices in parts of the country and could affect some elements of the floral industry supply chain. The current tree shortage is “a result of the recession that began nearly a decade ago, and it’s affecting tree farms...
Mississippi Florist Helps Deck the White House Halls
For a florist in West Point, Mississippi, a recent trip to the White House was a dream nearly a decade in the making. Scott Reed of Petal Pushers was one of dozens of volunteers chosen to help decorate the White House this year. Reed first applied for the honor in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.