Pop Up Shop at Popular Clothier Boosts Illinois Florist’s Brand Exposure
A special event at J. Crew put Lake Forest, Illinois florist Eileen Looby Weber, AAF in contact with scores of holiday shoppers earlier this month. Weber, vice president and director of special events at Lake Forest Flowers, arrived at the popular clothing retailer...
Christmas Tree Shortage Leads to Higher Prices
A Christmas tree shortage is leading to higher prices in parts of the country and could affect some elements of the floral industry supply chain. The current tree shortage is “a result of the recession that began nearly a decade ago, and it’s affecting tree farms...
Mississippi Florist Helps Deck the White House Halls
For a florist in West Point, Mississippi, a recent trip to the White House was a dream nearly a decade in the making. Scott Reed of Petal Pushers was one of dozens of volunteers chosen to help decorate the White House this year. Reed first applied for the honor in...Remind Your Customers: Poinsettias Aren’t Poisonous
It’s that time of year: Get ready to remind consumers that university research has proven that poinsettias are not poisonous to people and their pets. You can also alleviate their concerns about latex allergies. To help you tackle those issues, the Society of American...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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