Like everything else in a world that is not quite post-pandemic, the wedding business is not simply picking up where it left off 15 months ago. How do you assess — and prepare for — the new... Read more
Ellen Ellison, who, along with her husband, Jim, was inducted into SAF’s Floricultural Hall of Fame in 2019, passed away on June 4, 2021. Ellen, known as a trailblazer in the floral industry... Read more
Brides have been waiting in the wings — and with pandemic restrictions on events easing, experts say this summer’s wedding season could be like no other. A recent article in the Atlantic dec... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. For Robin Heller a... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. The words “happy s... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. Marci Rasmussen of... Read more
Point of sale (POS) systems provide you with one thing: information. However, it’s up to you to set up your system to make sure that information is usable and valuable to your business. Here... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. For the Monday Mor... Read more
During the course of the pandemic, online sales rose at least 50 percent for most flower shops with websites, estimated Dan McManus of TeamFloral, a company that specializes in helping flori... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. For Nancy White,... Read more
