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Three Strategies for a Successful Valentine’s Day
Supply issues, staffing shortages, the ongoing COVID-19 pandemic — all these factors once again pushed florists to devise new strategies to handle the December holidays while simultaneously keeping businesses running smoothly and customers happy. Some of the lessons...
Rose Parade Floats Make Spectacular Return Amid Logistic Challenges
Saturday saw the return of floats elaborately decorated with an abundance of flowers as they traveled down Colorado Boulevard in Pasadena, California for the annual Tournament of Roses Parade. Dubbed “America’s New Year Celebration,” the parade has been an annual...
Pandemic Ingenuity Boosts Sales
The pandemic brought with it different challenges for floral professionals from coast to coast. Florists — resilient, resourceful, and flexible — shared how their ingenuity not only got them through, but also redefined their business for the better, writes Janice...
Add Ornamental Berries to Complement Any Flower
Available in an assortment of colors, shapes, and sizes, ornamental berries complement almost any flower and foliage, writes Katie Vincent in the September/October issue of Floral Management. Berries also provide texture, which makes a design more intriguing and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.