On the heels of a successful — yet challenging — December, almost half of the florists surveyed by the Society of American Florists say they are expecting Valentine’s Day sales to increase o... Read more
Supply issues, staffing shortages, the ongoing COVID-19 pandemic — all these factors once again pushed florists to devise new strategies to handle the December holidays while simultaneously... Read more
Saturday saw the return of floats elaborately decorated with an abundance of flowers as they traveled down Colorado Boulevard in Pasadena, California for the annual Tournament of Roses Parad... Read more
The pandemic brought with it different challenges for floral professionals from coast to coast. Florists — resilient, resourceful, and flexible — shared how their ingenuity not only got them... Read more
Available in an assortment of colors, shapes, and sizes, ornamental berries complement almost any flower and foliage, writes Katie Vincent in the September/October issue of Floral Management... Read more
You may have mastered the art of the feed on social media, but what about stories? According to Instagram’s Business Blog, with Instagram stories “interactivity is key.” Floral Management co... Read more
When it comes to packaging for delivery, florists follow different strategies depending on their markets and philosophies, writes Bruce Wright in the September/October issue of Floral Manage... Read more
Your floral shop’s website is an independent business unit. However, a robust digital strategy and the right team with the right skills is essential to use your online presence to increase s... Read more
Merchandise displays outside a floral shop can entice customers to linger, make impulse purchases, pop in the store and even share the beautiful displays on social media, writes Jennifer Spe... Read more
During the pandemic, Abby Chick, owner of Blakemore’s Flowers, in Harrisonburg, Virginia rediscovered the emotional fulfillment of providing flowers. “That’s when I fell back in love with wh... Read more
