by Molly Olson | Oct 6, 2021 | Floral Industry News, Floral Management
You may have mastered the art of the feed on social media, but what about stories? According to Instagram’s Business Blog, with Instagram stories “interactivity is key.” Floral Management contributing writer Jennifer Sperry has tips and tricks to take your story game...
by Molly Olson | Oct 6, 2021 | Floral Industry News
When it comes to packaging for delivery, florists follow different strategies depending on their markets and philosophies, writes Bruce Wright in the September/October issue of Floral Management. The advent of curbside pickup and no-contact delivery caused many to...
by Molly Olson | Sep 22, 2021 | Floral Industry News, Floral Management
Your floral shop’s website is an independent business unit. However, a robust digital strategy and the right team with the right skills is essential to use your online presence to increase sales, writes Erica Holthausen in the September/October issue of Floral...
by Molly Olson | Sep 15, 2021 | Floral Industry News, Floral Management
Merchandise displays outside a floral shop can entice customers to linger, make impulse purchases, pop in the store and even share the beautiful displays on social media, writes Jennifer Sperry in the September/October issue of Floral Management. That’s the case with...
by Molly Olson | Sep 8, 2021 | Floral Industry News
During the pandemic, Abby Chick, owner of Blakemore’s Flowers, in Harrisonburg, Virginia rediscovered the emotional fulfillment of providing flowers. “That’s when I fell back in love with what I do as a florist,” she says. The result of this realization? Chick decided...