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How to Benchmark Social
The beauty of social media marketing: it provides you with a lot of data. The challenge of evaluating social media marketing: knowing what to do with all that data — and how to determine which information is the most valuable to your business. This month in Floral...
Want to Meet New Customers? Grab a Beer
Looking to get in front of young, hip customers with cash to spend and lots of people in their lives to buy flowers for? Get thee to a brewery. You probably won’t have to look far to find one. “The number of American breweries topped 5,000 for the first time , with...
A Same-Sex Couple, a Wedding Cake — and Now, a Supreme Court Case
A high profile Supreme Court case that could have implications for all retailers and service providers kicked off Tuesday with opening arguments centered on a question: What constitutes an artist and artistic expression? The case revolves around the refusal of a...
57 Percent of Florists Predict Increased Christmas Sales
Haul out the holly. Fill up the stockings. Christmas 2017 is shaping up to deliver cheerful returns to retail florists. That’s the pre-holiday read according to a recent Society of American Florists member survey, which found that about 57 percent of respondents...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.