Are you hyper-focused on attracting new customers? If so, you may be neglecting a better source of revenue: repeat customers. Returning customers spend more money and spend more often, notes... Read more
Dig dahlias, but dislike their brief vase life? John Dole, Ph.D., has spent more than 20 years in floriculture research and has learned that the show-stopping flower’s lifespan doesn’t have... Read more
Being a successful event florist requires more than being able to design beautifully. With the inflationary pressures of today’s economy, business owners have to plan strategically, price ac... Read more
In any business, it can be easy to ride the current and focus on today’s profits. But to ensure any industry can endure, business owners have to be innovative and find new ways to do old thi... Read more
When it comes to navigating sustainability standards and practices in the floral industry, it’s easy to feel like a small sprout in a big garden. In Sustainability Spotlight, a special publi... Read more
