The That Flower Feeling Foundation has relaunched its award-winning campaign, “Flowers. Self care made easy,” in digital spaces, with a focus on targeting more women. The initial campaign de... Read more
Running social media ads may feel like a stab in the dark. These bite-sized ads need to capture the attention of an audience who are constantly scrolling. How do you make users stop long eno... Read more
Trying to reach customers online can feel like you’re screaming into the void. There could be dozens, hundreds, or thousands of potential customers who hear you, pop into your online shop, a... Read more
It’s not easy to tear yourself away from the shop for education — but meeting fellow industry professionals who “love flowers as much as we do” was exactly why Amber Micciche valued attendi... Read more
It’s one of the most wonderful (read: profitable) times of the year to be a florist. As consumers deck the halls, florists are expecting strong sales in December. They won’t be jolly, howeve... Read more
When Patrick Hall purchased Élan Flowers in 2015, he just wanted to make beautiful flower arrangements. Instead, he spent a significant amount of time fighting with the business’s website. I... Read more
No retail florist wants to hear that consumers are spending less leading into the holidays, but a consumer confidence poll arrived in September like a stocking full of coal. According to IPS... Read more
Porcupines almost spoiled El Día de los Muertos for some celebrants who were depending on marigolds from Texas Specialty Cut Flowers. A group of the large, prickly rodents moved onto the far... Read more
If a glowing online review is like fertilizer to a flower garden, a negative review is a weed. Left alone, it can draw attention and resources away from what you’ve worked so hard to cultiva... Read more
Among the reviews for Ashland Addison Florist is this 5-star review: “This was by far the easiest experience I’ve had ordering flowers remotely. The shop was very accommodating and ask... Read more
