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Increase Sales Through Social Media Marketplaces
Gone are the days when Facebook and Instagram consisted primarily of family and food photos. Now, among other things, they are convenient places to shop. In fact, a survey by point-of-sale company Square found that 75 percent of retailers use social media sites to...A Beginner’s Guide to Easy and Effective Videos
If you’ve logged onto Instagram lately, you’ve no doubt noticed that short videos called “Reels” dominate the site, as they do on other social media platforms. Becoming a videographer may feel daunting given your myriad other day-to-day duties. Fortunately, the latest...Reach New Customers With These E-Commerce Trends
E-commerce has been on the rise for nearly two decades, with an absolute explosion in 2020 when COVID-19 forced much of the world’s population to shop from home. Most florists have become familiar with operating their online store and enhancing their search engine...Your POS: The Marvelous Marketing Machine
More likely than not, you have a point-of-sales (POS) system. But are you unleashing its potential? If you’re simply using it to record orders, you’re missing out on sophisticated data that can steer your marketing, enhance customer service, and improve profitability....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.