For most floral professionals, the name Pete Garcia, AAF, calls to mind any tool or accessory they could ever want. For those acquainted with the man behind the eponymous brand, however, the name represents unbridled determination, an eye on the big picture, and...
Encouraged by favorable results from CalFlowers’ marketing campaign, “Flowers. Self Care Made Easy,” which promoted the benefits of flowers, a foundation has been established to collect voluntary funds from the floral industry for future campaigns also aimed to get...
Many trends come and go, but the plant craze, several years old, is holding steady as Americans recognize houseplants’ calming qualities. It behooves retail florists to have grab-n-go options of these popular items — in a range of species, varieties and cultivars— to...
The premise of Petal It Forward, the Society of American Florists’ annual goodwill initiative, is well established after eight years: surprise people with two floral gifts — one to keep and one to pass on — so others experience the joy of receiving and giving flowers....
Gone are the days when Facebook and Instagram consisted primarily of family and food photos. Now, among other things, they are convenient places to shop. In fact, a survey by point-of-sale company Square found that 75 percent of retailers use social media sites to...
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