While prepping her shop for Black Friday and Small Business Saturday, Jennifer Pryor had an “aha” moment when she came across boxes of ornaments decorated with the phrases “Our First Christmas!” and “Just Married.” She took to Facebook and Instagram, offering a free...
In Wilmington, North Carolina, one florist has hit upon a way to turn a local Christmas expo into a reliable sales lead generator: an interactive pop-up space. To grab the attention of potential customers at the annual Christmas WILMA Magazine Expo and Leadership...
Two months of tireless cleanup following Hurricane Irma paid off Saturday, Nov. 18, when David and Jana Register, owners of FernTrust in Seville, Florida, welcomed 150 guests to their fifth-generation family farm for an alfresco dinner to celebrate Florida’s foliage...
Imagine a client who chooses high-profit designs, embraces creative expression and orders regularly. Pretty dreamy, right? For these reasons and more, the staff at Beneva Flowers & Plantscapes in Sarasota, Florida makes a concerted effort to grow its corporate...
Credit Jerry, Christina Brown’s 7-month-old son, with inspiring her latest promotional idea. Brown, FSMD, the owner of Roses are Red Florist in Indiatlantic, Florida, knows firsthand parents’ desire to capture cute moments with their little bundles of joy. That...
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