Cyber Monday (November 26) is mere weeks away. Last year, 81 million Americans participated, accounting for $6.6 billion in sales. Email marketing is a great way to get your piece of that pie — provided prospective customers actually read your messages. Data breaches,...
For his commitment to professional development and active leadership in the association community at large, which has benefited the Society of American Florists and the entire floral industry, former SAF CEO Peter Moran received the Leland T. Kintzele Distinguished...
Along with first-class education programs led by respected business leaders in and outside of the industry, the Society of American Florists’ annual convention features a whole lot of eye candy, courtesy of SAF’s design team — a talented volunteer group that works...
According to recent Google searches, Halloween 2018 will see a lot of superheroes, princesses, pirates, dinosaurs and unicorns. Want to stand out from the crowd, charm customers — and advertise your business? Check out some clever costume ideas from Rick Canale of...
The US Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) recently announced a change in how it inspects imported plants-for-planting material, which some Society of American Florists members have hailed “a wise move.” For decades, APHIS...
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