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Botanica Anniversary Party Includes Donation to AFE
Botanica International Design Studio, a floral event business in Tampa, Florida, run by a family of longtime Society of American Florists volunteer leaders, celebrated its 30th anniversary Sunday, Jan. 20, with a swanky cocktail party that included thousands of...
What’s On Your Valentine’s Day To-Do List Calendar?
It’s no secret that February is the most chaotic of all months for retail florists. Feeling overwhelmed about what to do when? Here are day-by-day tips, courtesy of Lori Wheat, AAF, of Lafayette Florist, Gift Shop & Garden Center in Lafayette, Colorado, who shared...
Partner with the Competition to Earn More V-Day Sales
It’s an unfortunate reality for retailers that, the closer Valentine’s Day falls to the weekend, the more likely people will celebrate it with an experience rather than a traditional gift, like flowers. With clever partnerships, however, you can turn competitors, such...
5 Tactics That Elicit Early V-Day Orders
Do an onslaught of last-minute orders drive you bonkers every February 14? You’re not alone. In recent years, “procrastinating customers” has been a common comment on the Society of American Florists’ post-Valentine’s Day survey of retail members. Here are a few...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.