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SAF Member Provides Flowers for Special Needs Prom
For the third straight year, Andreia Boscato Muller, AIFD, the owner of The Flower Studio in Altamonte Springs, Florida, donated her time and her talent to provide a glamorous prom experience for teens and adults with special needs during “Night to Shine,” an...
Justin Bieber Surprises Wife Hailey Baldwin with ‘Just Because’ Flowers
File this under celebrity news that you might want to share with customers: Sometimes the best reason to give flowers is “just because.” On Valentine’s Day, People.com posted an article that linked to a recent Harper’s BAZAAR video interviewing celebrities about their...
Review Notes, Employee Feedback for Future Holiday Success
Congratulations, you survived Valentine’s Day! Hopefully you took time to savor some solitude (and maybe some of that V-Day chocolate or a bottle of vino). But don’t rest on your laurels too long, because there’s more high-volume events coming down the pipeline,...Negative Publicity Watch: SAF Gets Responses from Hotel, Frame Company
The world’s largest alliance of independent hotel brands and a startup company in the custom framing industry apologized to the floral industry after the Society of American Florists pointed out that their email promotions disparaged flowers. “We love flowers and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.