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Cotinus Earns Top Honors at SAF Outstanding Varieties Competition
Cotinus, a decorative foliage (also known as “Smokebush”) from The Sun Valley Group in Arcata, California, took top honors last week, winning Best in Show in the Outstanding Varieties Competition during the Society of American Florists’ 135th annual convention in...
Florists Mourn Industry Leader Sam Viviano, AAF
Salvatore “Sam” Viviano, AAF, a lifelong florist famous for his insightful business ideas, no-nonsense attitude and eagerness to help his peers, died Monday, Sept. 2. He was 85. After working at his family’s eponymous shop in St. Clair Shoes, Michigan, Viviano moved...To Combat Stress, Washington Post Recommends ‘Bringing Nature Indoors’
Plants received a prominent plug last week when the Washington Post named them excellent stress busters. An article in the paper’s home and garden section offered 10 science-backed design tips to create serenity, including “bring nature indoors.” In the story, Dak...
Go Deep at SAF Amelia Island’s Next Level Idea Exchange
SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention, consists of dozens of educational programs leading up to the grand finale, Stars of the Industry Awards Ceremony and Afterglow Party. Before cutting loose, however, there’s one last...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.