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National Group Honors 2012 Alex Laurie Winner
The National Inventors Hall of Fame’s 2020 class includes a plant physiologist known for pioneering research that transformed the floral supply chain. Ed Sisler, Ph.D., who passed away in 2016, was awarded the Society of American Florists’ Alex Laurie Award in 2012....
Teleflora Unveils New Valentine’s Day Campaign
Want to show affection without any cringey undertones? Send flowers. That’s the message behind Teleflora’s latest campaign, “Flowers Say It Best,” which launched January 29 across YouTube, Facebook, Instagram, Pinterest and Twitter. The campaign consists of playful...
New Impatiens Star in Grammy Décor
The Grammy Awards may have highlighted music’s biggest stars on Sunday — but a new line of impatiens also grabbed the (décor) spotlight. Chicago celebrity designer Tu Bloom, the Grammys’ official floral designer, adorned the entrance of The Staples Center in Los...
Illinois Shop Uses Post-Its for Valentine’s Promos
Feeling like you need to do something (fast!) to stand out on Valentine’s Day? Visual merchandising doesn’t require a ton of props, money or time. Sometimes, all you need is a pen and some post-its. To transition the shop’s mood from “fa la la la la” to “doobie doobie...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.