by Katie Vincent | Mar 15, 2023 | Floral Industry News, Floral Management
Americans’ pocketbooks have been hit hard by inflation, which last June hit a 40-year high. To keep business from drying up, florists have had to find new strategies to add value and deliver elevated customer service. In the March/April issue of Floral Management,...
by Katie Vincent | Mar 1, 2023 | Floral Industry News, Floral Management
Sure, South Florals’ products are dreamy — high-end blossoms expertly arranged by talented designers. But what really drives repeat business for the South Florida chain of luxury shops is the company’s white glove customer service. In the March/April issue of Floral...
by Katie Vincent | Feb 15, 2023 | Floral Industry News, Floral Management
Did you experience another chaotic Valentine’s Day with too few hands on deck? Has hiring been an ongoing struggle that keeps you up at night? You’re not alone! Fortunately, the industry has several initiatives to combat the labor shortage and develop the next...
by Katie Vincent | Feb 8, 2023 | Floral Industry News
Teleflora’s 2023 Valentine’s Day ad campaign diverges from the holiday’s amorous reputation, celebrating, instead, the treasured relationship between teacher and student. “A Teleflora Love Story: Mrs. Miller” follows a San Diego elementary school teacher as she walks...
by Katie Vincent | Feb 8, 2023 | Floral Industry News
Upon retiring, many florists sell their business to a relative, a long-time employee, or a peer in the industry. But what if that isn’t an option? In the January/February issue of Floral Management, florists Sally and John Kobylinski share with writer Sarah Sampson...