Summer Sales:Â Solve a Seasonal Challenge for Plant ParentsÂ
Editor’s Note: Summer can be a challenging sales season for many florists, but it’s also a time when creativity pays off. In our Summer Sales series, we’re highlighting real-world strategies florists are using to generate revenue, attract new customers, and make...
Summer Sales:Â Create Experiences That SellÂ
Editor’s Note: Summer can be a challenging sales season for many florists, but it’s also a time when creativity pays off. In our Summer Sales series, we’re highlighting real-world strategies florists are using to generate revenue, attract new customers, and make the...
SAF to Induct 15 AAF and PFCI HonoreesÂ
Fifteen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Six professionals will be inducted into the Society of American Florists’ (SAF) American Academy of Floriculture (AAF),...
Summer Sales: Turn Extra Space Into Extra SalesÂ
Editor’s Note: Summer can be a challenging sales season for many florists, but it’s also a time when creativity pays off. In our Summer Sales series, we’re highlighting real-world strategies florists are using to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.