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AFE Virtual Dinner Raises Funds, Inspires Creativity
Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of American Florists’ annual convention, into a virtual “mask-erade,” in which supporters enjoyed a meal from the safety of...
Petal It Forward’s Mission Especially Timely This Year
Between a global pandemic, nationwide protests for racial justice and an upcoming election, tension is high in America today. According to a new study from researchers at San Diego State University and Florida State University, more than one in four adults meet the...
How Event Professionals Have Adapted to the Pandemic
COVID-19 has created pandemonium for virtually every person and business on the planet. The event industry, though, faces an especially steep road to recovery. State and local governments frequently change rules regarding head counts and indoor vs. outdoor venues...
Florists Promote ‘Back to School’ Flowers
After the longest summer break in history, school children around the country are preparing to hit the books again — some, in traditional classrooms (now featuring masks and plexiglass shields) and many more learning at home, coached by beleaguered parents trying to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.