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5 Tips to Get More Sales from Your Email List This Holiday Season
Stay-at-home orders and general unease about going out in public have made e-commerce bigger than ever this year; thus, you’ve likely seen your email list grow substantially. With Christmas rapidly approaching, now’s the time to put that list to work to ring up more...
Pantone’s 2021 Colors of the Year Reflect Worry, Hope
As 2020 draws to a close (hallelujah!), the Pantone Color Institute has continued its annual tradition of forecasting the color that best connotes the year ahead. Given the complexity of world issues at the moment, the venerable design firm selected two hues, a...
With 2020 Performance Reviews, Try a Little Tenderness
Tis the season for reflection, which, for many businesses, typically includes year-end performance reviews. According to surveys by research firm Gartner Inc., most companies aren’t cancelling the diagnostic exercise in light of the pandemic, but they are adjusting...D.C. Flower Shop Bombarded with Calls for ‘The Grinch’
In the past week, a longtime member of the Society of American Florists has received an unusually high volume of wrong numbers, with scores of cranky callers asking to speak with “the Grinch.” “My heart dropped,” said Kristie Lee, the third-generation co-owner of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.