A new partnership between the Society of American Florists (SAF) and Cornerstone Government Affairs ensures that SAF will continue its highly effective work advocating for issues that affect the floral industry. “SAF and Cornerstone together provide experienced voices...
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at the same time? Take part in the Society of American Florists’ next Petal it Forward event. On Oct. 19, SAF’s marketing...
The Society of American Florists’ “Table for Two. Party of Six. Celebration of the Year” materials are designed to promote florists’ expertise at events as well as show how flowers are essential to any celebration. It features three monochromatic centerpieces against...
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer sales with Facebook boosted posts. That’s advice from Jeff Corbin, AAF, AIFD, PFCI, of Radford Florist in Radford,...
Members of the Society of American Florists should check their inboxes for an email sent on Monday, July 11 with the ballot for SAF Council elections in their specific segment. For the second year in a row, SAF members can vote electronically, through a secure, online...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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